Favorite Customer: How Bank Gives Entrepreneurs Advertising Support
Not every SME representative can afford large-scale advertising. Realizing this, Eurasian Bank launched the Favorite Customer Project and placed advertisements for the business of its entrepreneurial customers on the city billboards. Billboards with success stories of local entrepreneurs appeared in each city of the Bank presence: from a family kindergarten to innovative industries. To enhance the effect of advertising support, the Bank recorded a series of video interviews with project participants for social media.
“Favorite Customer is the Bank’s way of showing how proud we are of our customers’ successes, our appreciation and the opportunity to help them expand their business audience,” said Lyazzat Satiyeva, CEO of Eurasian Bank.
The Project was timed to coincide with the 30th anniversary of Eurasian Bank, which decided to express its gratitude for the trust and cooperation, inspiring the business to new achievements.
Among the heroes of the campaign are a bakery, a medical clinic, an art school, a kindergarten, a child development center and many other enterprises, each of which has its own unique history and makes an important contribution to the development of the region.
Bread That Gives Family Warmth
Astyk Alem, a large bakery, has been delighting residents of the Karaganda Region with fragrant bread and delicious pastries for more than 10 years. For Absalyam Karin, the founder of the factory, the bakery business is a family story.
It all started with a small bakery, and today the factory produces more than 10, 000 products daily, including bread, pies with buns, and rolls. But the main value of the company is not numbers and volumes, but the love of business that you can taste in every bite.
“For us, bread is not only a business, it is part of our family history, our roots and traditions,” said Absalyam Karin. “We make it with the same care as if we were baking for our relatives. When people buy our products, we realize that we are becoming a part of their home and their family customs and moments of comfort. The Favorite Customer Project became a great opportunity for us to share our values with a wider audience. Such support strengthens faith in the correctness of the chosen path.”
Caring That Heals
The Zhanar Medical Clinic has been taking care of people’s health since 2003. For more than 20 years of work, the clinic’s doctors have gained the trust of many residents of Kyzylorda and the region. The clinic is known not only for its strong team, but also for its special attention to each patient and individual approach.
“We started with a small medical center with several specialists, and over the years we have turned into a multidisciplinary clinic,” said Urmia Beisova, Director of the Zhanar Clinic. “Our patients become members of a big family for us. We strive to maintain their health throughout their lives. Thanks to the Eurasian Bank Project, we can help even more people.”
Music That Reveals Hearts and Talents
Virtuoso Art School is a place in Atyrau where new talents are born. Today, the school offers a wide range of programs for people of different ages and levels of training: from playing the piano, guitar and dombra, to violin, drums, vocals and art drawing. The unique atmosphere within the walls of the school helps each student to open up, feel like a part of a large creative team and reach new heights in art.
“We always strive not just to teach, but to inspire, create opportunities for self-expression and development,” said Nursultan Medetov, founder of the Virtuoso School of Art. “The path of each student is important to us. We are proud to help people find their talents and sometimes new life goals through music and art. Participation in the Eurasian Bank’s Favorite Customer Project gave us a chance to talk about our school and draw attention to our business. I am grateful to the Bank for the opportunity to get closer to our future stars.”
The Future Begins with a Small Smile
The Baldyrgan Balabaksha kindergarten, located in the town of Alga, Aktobe Region, became an important part of the life of local families. The kindergarten works with full dedication, providing high-quality upbringing and development of children. 220 children study here in an atmosphere of love and care, and 40 highly qualified staff work daily to help children discover their talents and develop essential skills.
“The main thing for us is to create a space where children feel at home, can develop, learn and be happy,” said Balkenzhe Aimukhambetova, Founder of the Baldyrgan Balabaksha Kindergarten. “We are proud to provide our young students with the best conditions for learning, because it is here that the foundations of their future are laid. Thanks to the Favorite Customer Project, we were able to share our plans with a large number of people. In the near future, we will open a new kindergarten in Aktobe with 100 places, where modern and comfortable conditions will be created for the new generation of pupils.”
Step by Step to New Opportunities for Children
The Super Me Training Center for children was launched in October 2018 with the aim of providing Aktobe children with comprehensive development and preparation for school. Over the years, the studio has managed to gain the trust of parents and significantly expand its activities: two branches, a kindergarten, a summer camp and even a recreation park for children have been opened.
The head of the studio, Madina Baktygereyeva, is sure that the basis for the successful development of children is not only high-quality education, but also the formation of self-confidence in children, the development of creative thinking and internal motivation.
“We always strive to ensure that every child, in addition to gaining knowledge, seeks and develops their talents,” said Madina. “Our Grow and Be Better with Super Me motto reflects our philosophy. Every child is a unique person, and our task is to help them reach their potential. The Eurasian Bank’s Favorite Customer Project became a wonderful opportunity to express yourself and share the Super Me Mission with those who share a love for learning and development. We were happy to talk about the Project in the parent chats, and in general, the popularity of our studio increased significantly. We thank the Bank for this valuable support, which helps us to become even better for our students.”
The Favorite Customer Project became not just an advertising campaign, but a real support of Eurasian Bank for entrepreneurs seeking to unlock the potential of their business and strengthen ties with the local community.
The campaign also demonstrates how important it is to support local businesses, the foundations of Kazakhstan’s future. Together we can make our world brighter and our business more successful.